Sustainability
Reducing Fashion Waste
The Netherlands, like many other nations, grapples with the detrimental effects of fashion waste. Every year, an estimated 135 million kilos of textiles are discarded in the Netherlands alone, contributing to environmental degradation and greenhouse gas emissions. We directly addresses this challenge by promoting the reuse and sharing of garments. By offering a fashion rental platform for special occasions, we divert clothing from the waste stream, extending its lifespan and reducing overall waste.
Mitigating Environmental Footprint:
Globally, the fashion industry accounts for 10% of carbon emissions, more than international flights and maritime shipping combined. Textile dyeing and treatment processes also contribute to water pollution, with an estimated 20% of global industrial water pollution coming from the fashion industry. We encourage the Dutch population to rent rather than buy clothing. Not only that, our delivery partner has implemented carbon-neutral parcel deliveries and is using alternative fuel vehicles and put in place energy-efficient facilities.
Fostering Circular Fashion Practices:
Circular fashion, characterized by the reuse, recycling, and sharing of resources, is gaining traction as a sustainable alternative to linear fashion models. We embody the principles of circularity by facilitating a sharing economy within the Netherlands' fashion landscape. Through our platform, garments are circulated among customers, maximizing their utility and minimizing waste. This shift towards circular fashion practices is essential for creating a more sustainable fashion industry.
Embracing Access over Ownership:
In a country where fashion is often synonymous with ownership and personal style, we introduce a paradigm shift towards access over ownership. By providing access to high-quality, on-trend garments for special occasions, we offer Dutch consumers the opportunity to indulge in fashion without the environmental guilt associated with single-use purchases. This shift not only reduces waste but also aligns with changing consumer preferences towards experiences over possessions.
