When Georgie and Carla met through a mutual friend in London, they had no idea their shared love for fashion would lead to something revolutionary. Bonding over their frequent trips to high-end events, they often found themselves lamenting the cost and environmental toll of maintaining a fresh wardrobe for every occasion. Fast forward to today, and their platform, Something Borrowed, is making waves across the Netherlands, Belgium, Germany, and Luxembourg, helping people rent dresses and outfits for every occasion with ease.
“It started as a casual conversation,” Carla recalls. “We were both tired of the waste and expense tied to constantly buying new outfits. Renting felt like the perfect solution—affordable, sustainable, and practical.”
This simple yet powerful idea became the foundation of Something Borrowed, a platform that lets people rent stylish designer outfits from luxury brands like Prada, Loewe, and Miu Miu, and shine at their next event without breaking the bank.
Making Sustainable Style Accessible and Effortless
What sets Something Borrowed apart is its seamless and customer-focused experience. Whether you're looking to rent a dress for a gala, a chic outfit for a wedding, a statement piece for a work event, or even the perfect ensemble for your next holiday, the process is simple.
“Holiday wardrobes are a significant contributor to clothing waste,” Carla explains. “Many people buy outfits specifically for vacations, wear them once, and then let them sit unused in their wardrobes. By renting instead, you can enjoy stylish, high-quality outfits without adding to the cycle of overconsumption and waste.”
This ease of use, combined with access to coveted luxury labels, makes Something Borrowed the go-to choice for fashion lovers across the Netherlands, Belgium, Germany, and Luxembourg.
A Partnership Built on Friendship and Vision
What makes their partnership work so well? “Carla is fun and incredibly motivated,” Georgie says with a smile. “We always have such a great time working together—it’s a balance of creativity and focus.”
Their shared vision is at the heart of Something Borrowed. “Our mission is to make sustainable fashion accessible to everyone,” Carla explains. “We want people to rethink how they approach their wardrobes, embracing the idea of borrowing instead of buying.”
Of course, the journey hasn’t been without challenges. Educating people about the benefits of renting and managing the logistics of sourcing unique pieces have tested their resilience. Yet, their commitment to sustainability and style keeps them moving forward.
The Future of Something Borrowed
From a chance meeting to a bold vision, Georgie and Carla have reimagined the fashion industry with Something Borrowed. Their story is a reminder that with passion and purpose, even the simplest idea can make a big difference.
Looking ahead, Georgie and Carla have big plans for Something Borrowed. A key part of their vision is empowering more individuals to participate in the rental revolution through peer-to-peer lending.
“We want to create a true community where people not only rent but also lend their own wardrobes,” Carla shares enthusiastically. “Imagine your favourite designer dress from Prada, Loewe, or Miu Miu not just sitting in your closet but earning you money while giving someone else the chance to shine in it.”
This peer-to-peer model further reinforces Something Borrowed’s commitment to sustainability by maximising the lifespan of every garment. “It’s all about sharing resources and making fashion more circular,” Georgie adds. “We’re excited to make this concept accessible to more markets across Europe and beyond.”