Spotted: The iconic fashionistas of the Upper East Side are making waves with their signature styles. Ever wondered which fashion houses they’d call home or how they’d embrace the world of fashion rentals? Sustainability has never looked so chic. XOXO, Gossip Girl.

What would the characters of Gossip Girl rent? 

Let’s uncover what each character would choose from the Something Borrowed!

Blair Waldorf – Preppy Chic & Classic Elegance

Blair Waldorf's wardrobe is a celebration of investment pieces—timeless, luxurious, and meticulously curated. Even she knows that being fashion-forward today means embracing fashion rentals for those one-time statement pieces. Think classic blazers and tailored dresses from high-end brands like Balmain and Sandro Paris, all with a sustainable twist. With fashion rental, you can achieve Blair's sophisticated look without compromising on elegance or ethics.

Serena van der Woodsen – Effortless Bohemian Glam

Serena's carefree style often features high-fashion labels, but in today’s world, she’d undoubtedly embrace fashion rental. Choosing luxury, high-end pieces for spontaneous events allows her to change her looks effortlessly while avoiding the pitfalls of fast fashion. Look for flowing fabrics from designers like Miu Miu and Alexander Wang. With Something Borrowed, you can embody Serena's bohemian glam without the guilt.

Jenny Humphrey – Edgy Punk with a Fashionista Twist

As the queen of DIY fashion, Jenny Humphrey would definitely lean into fashion rental to keep her wardrobe fresh and ever-evolving, all while promoting sustainability. Mixing rented statement pieces with her unique, grungy style, Jenny knows how to stand out while being environmentally conscious. Brands like Poster Girl and Balenciaga would top her list of rented must-haves, enabling her creativity and individual flair.

Embrace Fashion Rentals Today!

These beloved characters remind us that fashion can be both fabulous and sustainable. By opting for fashion rental, you can enjoy the latest trends and styles without contributing to fast fashion waste. Discover a new wardrobe with just a click and let your style shine like the stars of Gossip Girl.
Louella Bazzanti